Terms of Use

Thanks for reading Little and Often. We’ve kept these terms as plain and short as the law allows, but they are still a real agreement, so please read them.

These Terms of Use (the “Terms”) are an agreement between you and Wildcard Wellness, LLC (“we”, “us” or “our”), the company that publishes Little and Often and makes the Meadow app. They cover the Little and Often website, its articles and anything we send you from it (together, the “Site”).

A few things worth knowing up front: nothing on the Site is medical advice (section 3); any movement carries some risk, so please go at your own pace (section 4); we make Meadow and sometimes write about it (section 5); our liability is limited (section 10); and disputes are resolved by individual arbitration unless you opt out (section 13).

1. Agreeing to these Terms

By using the Site, you agree to these Terms and to our Privacy Policy. If you don’t agree, please don’t use the Site. You must be old enough to form a binding contract where you live, or have a parent or guardian’s permission.

2. Using the Site

You’re welcome to read, share and link to our articles. Please don’t:

• copy, republish or sell our articles, images or other content without our written permission, beyond sharing a link or a short quote with credit;
• scrape or bulk-download the Site, or use its content to train AI models;
• interfere with the Site’s security or operation, or try to access parts of it you aren’t meant to; or
• use the Site for anything unlawful or harmful.

We may change, pause or stop any part of the Site at any time, and may block access for anyone who breaks these Terms.

3. Not medical advice

Little and Often is written to inform and encourage. It isn’t medical, nutritional, psychological or fitness advice, and it doesn’t replace a qualified professional who knows your circumstances. Always speak to a doctor or other healthcare professional before starting a new exercise, diet or health routine, especially if you are pregnant, have a medical condition, or take medication. Never ignore professional advice or delay seeking it because of something you read here. If you think you may have a medical emergency, contact your local emergency services straight away.

4. Move at your own pace

We encourage gentle movement, but any physical activity carries some risk of injury. You are responsible for choosing activities that suit your health and abilities, for listening to your body, and for stopping if something hurts. To the extent the law allows, you take part in any activity described on the Site at your own risk.

5. Meadow and other links

We make the Meadow habit tracker, and some articles and boxes on the Site promote it or link to growyourmeadow.com. When we write about Meadow, we have an obvious interest in it, and we want you to know that. Meadow is governed by its own Terms of Service and Privacy Policy.

The Site may also link to products, services or websites we don’t run. We don’t control them and aren’t responsible for their content, products or practices. If we ever earn a commission from a link, we’ll say so on the page.

6. Our content

The Site and everything on it, including articles, illustrations, photographs, design and the Little and Often and Meadow names and logos, belong to us or our licensors and are protected by copyright, trademark and other laws. Apart from the limited permission in section 2, we keep all rights.

7. Emails from us

If you sign up for updates, we’ll send you the emails you asked for, and you can unsubscribe at any time using the link in any email. How we handle your email address is explained in our Privacy Policy.

8. Your feedback

If you send us ideas, suggestions or corrections, you let us use them freely, without any obligation to you. We’re always glad to hear them.

9. Disclaimers

The Site is provided “as is” and “as available”. To the fullest extent permitted by law, we make no warranties of any kind, express or implied, including warranties of accuracy, fitness for a particular purpose and non-infringement. We work hard to keep articles accurate and up to date, but we can’t promise that everything is complete, current or error-free, or that the Site will always be available.

10. Limitation of liability

To the fullest extent permitted by law, we won’t be liable for any indirect, incidental, special, consequential or punitive damages, or for any loss of data, profits or goodwill, arising out of or relating to the Site or these Terms. Our total liability to you for all claims relating to the Site is limited to one hundred US dollars (US$100).

Some places don’t allow these limits, so they may not all apply to you. Nothing in these Terms limits liability that can’t lawfully be limited, including for death or personal injury caused by negligence, or for fraud, and nothing affects your statutory rights as a consumer.

11. Indemnity

If you misuse the Site or break these Terms and someone makes a claim against us as a result, you agree to cover the reasonable costs of that claim, to the extent the law allows.

12. Governing law

These Terms are governed by the laws of the State of Delaware, United States, and the US Federal Arbitration Act, without regard to conflict-of-law rules. If you live somewhere whose consumer protection laws give you rights that can’t be waived, you keep those rights.

13. Resolving disputes

Talk to us first. Most concerns can be sorted out quickly. Before starting any formal proceeding, please email support@growyourmeadow.com with a description of the problem, and give us 60 days to try to resolve it informally.

Arbitration. If we can’t resolve it informally, you and we agree that any dispute arising out of or relating to the Site or these Terms will be resolved by final, binding individual arbitration administered by the American Arbitration Association under its Consumer Arbitration Rules, rather than in court. Hearings can take place by video or in the county where you live. Either of us may instead bring an individual claim in small-claims court.

Claims may be brought only on an individual basis, not as a plaintiff or class member in any class or representative action, and you and we each waive any right to a jury trial.

You can opt out. You may opt out of this arbitration agreement by emailing support@growyourmeadow.com with the subject line “Arbitration opt-out” within 30 days of first using the Site, including your name and a statement that you are opting out. If you opt out, or if this section is found unenforceable, disputes will be heard in the state or federal courts located in Delaware, unless the law where you live requires otherwise.

14. Changes to these Terms

We may update these Terms from time to time. When we do, we’ll post the new version here and update the date at the top. If you keep using the Site after a change takes effect, you accept the updated Terms. Changes won’t apply to a dispute you’ve already told us about.

15. General

These Terms and our Privacy Policy are the whole agreement between you and us about the Site. If any part is found unenforceable, the rest still applies. If we don’t enforce a part straight away, we haven’t given up the right to do so later. You may not transfer these Terms to anyone else; we may transfer them as part of a merger or sale of our business.

16. Contact us

Questions about these Terms? Email support@growyourmeadow.com.
Wildcard Wellness, LLC